According to a new poll of U.S. marketers conducted by IT research company Gartner, corporate websites are ranked as the top digital activity for marketing “success” — beating marketing on social networks such as Facebook, Twitter and LinkedIn.
When asked to rank different marketing activities first, second and third, Social media marketing was cited by only 6 percent as the most important activity, outranked by corporate website development and maintenance, digital advertising, improving commerce experience, content creation and search marketing (SEO and Paid Search).
Interesting and shocking) is the fact that mobile marketing is still low down the priorities list.
Additional takeaways from the study: [Read more…] about Study: Corporate Websites Still No. 1 Digital Marketing Priority