Digital Strategy

Digital Strategy & Marketing by Marc Baumann
A great Digital Strategy is like magic – all the pieces fit, and amazing things happen!

With my 10+ years experience in the digital space, I have developed and lead strategies for companies from a wide range of industries (including publishing, retail, finance, healthcare and travel) across the entire digital ecosystem, from the web to social and mobile.

Whether I’ve been working on the client or the agency side, I’ve always seen my role as the specialist for leading the problem solving charge and helping connect the dots between business, brand, and marketing goals and the channels, tactics and technologies that’ll make it all come together to provide actionable results. My passion is strategy and showing how digital can open new opportunities for brands.

I believe that in order for brands to communicate effectively, it is essential to engage key audiences with a compelling story and a meaningful dialogue. What marketing thought leaders advised years ago still holds true in 2014: Having the skills of a conversational publisher is critical to a brands’ success.

My analytical and strategic marketing skills, combined with the expertise as storyteller that I’ve gained with my background in journalism, allow me to achieve and exceed predetermined objectives, whether it is to improve brand awareness, increase customer retention or boost online lead generation and sales.

Check out some of my other core strengths:

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